Meet the Team
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Rene Tirres
General Manager
Meet Rene Tirres, a seasoned professional in the HVAC industry with a career that started at just 14 years old. His early experience as a sheet metal shop layout employee laid the foundation for a deep understanding of HVAC systems, which he quickly leveraged by bidding on projects for contractors.
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Over the past 26 years, Rene has cultivated strong relationships with HVAC distributors and has become an expert in the El Paso and Las Cruces markets.
In November 2018, Rene founded Winsupply of El Paso, where he led the company to become the region’s leading HVAC distributor. His strategic vision and dedication to personal, customer-focused service helped Winsupply capture a 25% market share within six years, with a strong presence across the AOR, residential new construction, and light commercial markets, including cross-border reach into Juarez, Mexico.
Building on this success, Rene is now bringing his expertise to his next chapter as the General Manager of Jackson Supply Company. In this leadership role, he is committed to expanding Jackson Supply Company footprint, enhancing service offerings, and driving growth through innovative HVAC solutions tailored to the needs of El Paso and the surrounding communities.
Rene’s passion for the industry and his proven track record of leadership continue to shape the heating and cooling landscape of the Southwest.
Alex Briseno
Outside Sales Rep
Originally from El Paso , Alex Briseño brings 15 years of HVAC industry experience with a strong focus on sales, relationship management, and new contractor development. Known for a consultative approach, Alex works closely with contractors to identify opportunities, drive growth, and deliver tailored solutions that support long-term success.
John Dixon
Outside Sales Rep
John is a seasoned sales professional with 25 years of experience in the industry. He graduated from Riverside High School and earned a Bachelor's degree in Business Management from the University of Phoenix. Growing up in a El Paso construction family, John gained firsthand knowledge of the industry through his father's construction business, which laid the foundation for his career.
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With 15 years of retail management experience and a background as a plumbing manufacturer representative, he has developed a deep understanding of customer needs and industry dynamics. Now at Jackson Supply Company, John is focused on building and strengthening customer partnerships, leveraging his expertise to drive growth and success. His passion for sales, customer relationships, and industry knowledge make him a valuable asset to the company and its clients.
Roger Aranda
Outside Sales
Roger Aranda is an HVAC sales professional who brings over 15 years of proven success in automotive sales, customer service, and customer satisfaction into the HVAC industry. Originally from El Paso, Roger has built his career on developing strong client relationships, understanding customer needs, and delivering results-driven solutions.
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His extensive background in automotive sales has translated seamlessly into HVAC sales, where he focuses on strategic planning, contractor development, and supporting long-term growth initiatives. Roger is known for his ability to connect with contractors, identify opportunities, and contribute to program development that drives mutual success.
With a customer-first mindset and a strong foundation in sales execution, Roger is committed to helping contractors grow their businesses while strengthening partnerships within the HVAC market.
Joe Casarez
Operations Manager
Joe Casarez is our Inside Sales Rep with Jackson Supply Company. He has 22 years of experience in counter and inside sales. He is skilled at developing the right action plan for each of his client's unique needs and committed to helping them choose the right products. Understands the value of each customer and strives to maintain effective and healthy relationships with each one of them by gaining their trust and respect.
Eric Mendiola
Inside Sales Representative
With 17 years of hands-on experience as a Mechanical Contractor specializing in HVAC, Eric brings in-depth technical knowledge and a customer-focused approach to inside sales. His expertise in installation, troubleshooting, and fabricating sheet metal and ductwork ensures he understands our products inside and out, allowing him to provide accurate recommendations and solutions tailored to each customer's needs.
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Eric's background in scheduling, coordinating maintenance plans, and offering expert advice helps streamline the sales process, making it easier for customers to make informed decisions. His bilingual skills, courteous demeanor, and commitment to respectful service ensure every customer feels valued and understood. Eager to learn and always available for any task, Eric aims to support our customers seamlessly—from product selection to post-sale support—ensuring a positive experience at every step.
Gabriel Gonzalez
Inside Sales Representative
Gabriel Gonzalez serves as the Inside Sales Representative at Jackson Supply Company. With over five years of experience as an Operations Manager in the heating and cooling industry and six years in sales, Gabriel brings a well-rounded perspective to every customer interaction.
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His deep understanding of both operational logistics and client relations allows him to deliver exceptional service and tailored solutions.
Known for his strong communication skills and commitment to follow-through, Gabriel ensures that every customer’s needs are met with precision and care. His dedication is a key reason why clients trust Jackson Supply Company for reliable and responsive HVAC support.
Rebecca Valdespino
Marketing & Office Manager
Rebecca is a seasoned professional with a strong background in marketing, communications, and office management. She has successfully led strategic marketing initiatives, strengthened brand visibility, and streamlined both internal and external communications.
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As the Marketing & Office Manager at Jackson Supply Company, Rebecca plays a key role in managing staff, coordinating scheduling and logistics, and ensuring clear, effective communication across departments. She is known for her proactive problem-solving skills, commitment to operational efficiency, and passion for supporting team success.
A proud graduate of Eastwood High School, Class of 1990 — Go Troop!
Hugo Lopez
CDL Driver & Warehouse Associate
Hugo plays a key role in both transportation and warehouse operations, ensuring the safe handling, secure placement, and timely delivery of goods. With a strong work ethic and a proactive approach, he consistently contributes to smooth logistics and dependable service for our customers.
Michael Hernandez
Shipping & Receiving Associate
Michael is a vital part of our logistics team at Jackson Supply Company. As a Shipping & Receiving Associate, he manages the flow of materials in and out of our facility.
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His duties include unloading deliveries, inspecting shipments for accuracy and damage, organizing inventory, and preparing customer orders for dispatch. Michael also ensures the warehouse remains safe and compliant with safety standards, operates material handling equipment, and maintains detailed records of all shipping and receiving activities. His reliability and attention to detail help ensure smooth and efficient operations every day.
Our mission is simple: relationships and customer experience first.
HVAC isn’t just about heating and cooling—it’s about trust, reliability, and creating comfort where people live and work. By prioritizing relationships, delivering exceptional service, and supporting the El Paso community, we aim to create long-term partnerships that stand the test of time.